Peanut butter, jelly.
Korean bulgogi taco, kimchi.
Food trucks, Fresno…
Some things just go together. But food trucks weren’t always so prominent a fixture on the Fresno culinary scene.
What’s a CartHop?
Carthop is a community initiative that set out to change that. The event’s organizers combined a gathering of food trucks serving an eclectic mix of cuisine alongside art, music and culture. Regular weekly events as well as special one-off events at select Fresno locations keep growing audiences full and the communities the events touch vibrant.
How we helped
We helped Carthop organizers educate the community about the impact they brought about. Amidst concern from brick-and-mortar restauranteurs, we helped relieve tensions and inspire the community to see food trucks for the unique flavor they bring to the city. We also managed the day-to-day collateral needs of the initiative, rolling out print and online support to get the word out.
WHAT WE DID