You can’t go far in Brazil without bumping into a pão de queijo vendor. The ubiquitous folk snack is to Brazil what donuts are to America. In 2010, we met Flavia Flores, founder and president of P*DE*Q. She shared with us our first taste of her product and ever since we’ve been hooked.
What we did
Since our first meeting, Ppl has helped P*DE*Q develop their brand from scratch. We’ve had a hand in the conceptual development of the company on the creative end ever since. Completing product packaging, community activation, commercial video production, retail space design & branding and numerous online projects — taking an active role in guiding the P*DE*Q brand with general and targeted campaigns and initiatives.
The Best Part
The most exciting part is watching P*DE*Q grow as a recognizable brand, and helping grow their product’s audience to reach customers nationwide.